In this episode of the ROAD Podcast, we’re joined by the founder of @DJUSAEvents, a member of the world famous @HeavyHitter’s Crew, Queen’s very own @DJSharad!
01:12 The episode kicks off with Sharad reflecting on growing up in Queens and Long Island, and discovering Hip Hop.
03:55 He details his entry into DJing and bootlegging Kid Capri mixtapes.
22:50 The crew examines 1990s NYC club dynamics, venue segregation, and how early Bhangra parties often ended in lost bookings.
33:36 Sharad explores building his fanbase, @PanjabiMC, and South Asian influence in Hip Hop, before breaking down the term “Desi,” 2000s @Timbaland/@JustBlaze production, and representation vs. appropriation.
42:20 The crew discusses Bollywood’s global reach, @NAS and @RocNation investing in India, and key leaders like @DiljitDosanjh and @VivianAkaDivine.
43:01 Sharad then covers making money handing out mixtapes at party doors, founding DJ USA, focusing on audiences over peer approval, and partnering with @FatFingaz.
1:20:15 Finally, he touches on joining @TheHeavyHitters, earning co-signs from legends like @BoogieBlind, working with Clark Kent and top brands, and scaling down post-COVID.
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